The NCIEC has embarked on a nationwide marketing campaign, 'Discover Interpreting,' designed to draw men and women from diverse backgrounds into careers as American Sign Language-English interpreters.

The goal of the project is to create an attractive, inviting image of interpreting as a viable career option through the production and dissemination of brochures and posters, a recruitment website, public service announcements (PSA), and other media materials. This initiative has disseminated 20,000 brochures to high school counselors, interpreting education programs, and other targeted audiences through mail, conference exhibits and packets, and established DiscoverInterpreting.com, where prospective interpreters can learn more about the field and the interpreting community. Brochures are disseminated in local high schools through mail and college recruiting events, college foreign language classes, and to agencies and businesses that interact with the Deaf and interpreting communities.

Next steps are to gather video testimonials by practitioners and consumers that will be used in the further website development and PSA production, to assemble media kits for use by interpreting education programs, and to continue to track response to the campaign and assess its efficacy. To order brochures, please visit DiscoverInterpreting.com.

Please direct email inquiries about this effort to: Info@DiscoverInterpreting.com.